Luckily, we have an answer to the question of what Michael Jordan is drinking in The Last Dance. On April 20, 2020, Ramona Shelburne, a senior writer for ESPN.com, tweeted that she received a note (seemingly from Jordan's team) explaining that it is actually Cincoro Tequila, the brand he owns with "Lakers co-owner Jeanie Buss, Milwaukee Bucks co-owner Wes Edens and Celtics co-owner Wyc Grousbeck as well as his then-fiancée Emilia Fazzalari," per Forbes. Shelbourne wrote, "According to a note I just got, MJ prefers the extra añejo," in case you were wondering which type to try first.
According to Forbes, the five NBA owners (Jordan owns the Charlotte Hornets) didn't really know each other before they went into business. It all started thanks to a pre-dinner conversation in 2016 during which Jordan told the group that tequila was his "spirit of choice." By the time the NBA owners had actually sat down to dinner, they were "discussing the specific characteristics they wished they could find on the shelf." And thus, Cincoro Tequila was born.
The name of the brand is "a portmanteau of the Spanish words for five and gold," per Forbes. The parent company of the brand is Cinco Spirits Group to honor the five partners — it's also the number of players on a basketball team. The brand went nationwide in January 2020 with four tequilas — "blanco, a reposado aged 8 to 10 months, an añejo aged for 24 to 28 months, and an extra añejo, aged for as long as 44 months."
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