After departing Endemol in 2004, De Mol founded his own television station. The proposed name, Tien (meaning ten in Dutch), was disputed by competitor SBS Broadcasting, owner of the TV10 brand. The channel had to launch under the Talpa brand, Latin for mole which translates to mol in Dutch. Later the name dispute was ended, which resulted in the rebranding of Talpa to Tien. The station scored bad ratings, despite scooping the rights of the Eredivisie football league. In 2007 De Mol decided to close down Tien and sold the channel to RTL Nederland, retaining a share in that company. De Mol also sold Radio 538 to RTL Nederland, which he acquired in 2005. Talpa remained the name of the holding company managing De Mol's assets and the production company which continued to produce several programmes for the RTL network, including the highly successful Ik Hou van Holland.
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